Camp Okutta

August 2007


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Advertising Agency: John St., Toronto, Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Stuart Campbell
Copywriters: Arthur Shah, Mia Thomsett
Account Manager: Sandra Moretti
Agency Producer: Michelle Orlando
Production House: Soft Citizen
Executive Producers: Eva Preger, Link York
Director: Henry Lu
Director of Photography: John Choi
Line Producers: Merrie Wasson, Andrea Hubert
Editing: Ross Birchall, Bijou Editorial
Sound: Grayson Matthews
Online: Crush Inc
Designers (brochure and poster): Stuart Campbell
Illustrator: Sanjai Bhana
Camp Okutta Microsite: Indusblue Inc
War Child Corporate Website: Soci-Media
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Highest Rated

Wordnerd's picture

putting "our" kids in the place of childsoldiers? totally saw that coming. not impressed at all - and that method has been used over and over

Activity Score 6620
sold's picture

they should put some line on this commercial to make people get the real point already... those who dont get on the web-site will not get the message.
anyway, good aproach.

Activity Score 3373
kalpesh78's picture

and they talk abt terrorist camps in Pakistan.... hehhehe

Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Scam Detector's picture

I think you miss the point.

Scam Detector
Activity Score 1044
General Manager
Gest's picture


pixelart's picture

disturbingly good. *8 points*

Activity Score 27
Art Director
kc_brock's picture

unbelievable. this is the best shocking reality campaign that i've seen since truth.

check out the website. very, very well done guys.

Activity Score 699
Art Director |


saidukaringa's picture

what they train.... ? Changing normal kids to violent.
what kalpesh78 told was correct.

Activity Score 276
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

Scam Detector's picture

Like kalpesh78, I think you miss the point as well.

Scam Detector
Activity Score 1044
General Manager
Tapper's picture

Could have been written better, is good but could have been better.
Strip. Strip. Strip.

Activity Score 490
Babi's picture

Yeah very strange ad but very good too even if an explanatory line at the end is missing for me.

Very nice though

Activity Score 148
Other |

-------------------------------------------- the very best of non profit campaigns

Filipe's picture

Not sure that an explanatory line is missing. Not at all, in fact.
If you want to know more, even if it's strange, go to the website.
You'll understand visiting


Activity Score 311
Wordnerd's picture

putting "our" kids in the place of childsoldiers? totally saw that coming. not impressed at all - and that method has been used over and over

Activity Score 6620
teenie's picture

Child soldiers in developing countries are kidnapped, beaten, raped, drugged, and used as shields. This ad barely skims the surface, except to turn the tables. I get where they wanted to go, but they should have done more than the "hey, what if it happened here" approach. There's way too much left out (even if it is covered on the website very well). The TV ad should drive home the message a lot better. Plus most people who give to non-profits are older, so they're automatic response after seeing a TV ad isn't to head online to figure out what the message is and what they should do. If you're asking for money, you ALWAYS need a call to action. Always. On every piece.

Activity Score 1886
Guest's picture

this is not the tv spot, it's the web viral -

the tv spot has the payoff at the end of it.

Aaqib Shah's picture

hummm AK47. look at the faces of children, they are affraid as they are forced to do that. are they tranning children to become terrorest?? and to kill innocent people all around the world?
there shuld be adventure for kids in these kind of camps.

Aaqib Shah
Activity Score 425
Art Director at Freelance
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