Description
To help people make healthier choices in life, we amped up the daily routine of Tbilisi metro, where 1 out of 3 escalators is usually switched off. This lucky escalator became the main arena of our challenge for a day - passengers could either jog up the stairs just like Rocky or take the slow, boring ride.
This professional campaign titled 'There is always a healthier way' was published in Georgia in November, 2014. It was created for the brand: Bakuriani, by ad agency: Leavingstone. This Ambient medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 9 years ago.
Credits
Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Directors: Levan Lepsveridze, Giorgi Avaliani
Art Director: Ia Darakhvelidze
Account Director: Natia Gogia
Project Executive: Nata Beshidze
Director of Photography: Mike Maisuradze
Camera: Mike Maisuradze, Irakli Bedukadze
Video editing: Ani Chikvaidze, Mike Maisuradze