Agency Network: 
Published/Aired: 
October 2009
Asthma Foundation:  Suffocation
Asthma Foundation Ambient Ad -  Suffocation

Description

Inserts placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.

Ambient advertisement created by Ogilvy, New Zealand for Asthma Foundation, within the category: Public Interest, NGO.

Caption

Help New Zealand children breather easier.

Advertising Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O'Leary
Copywriters: Tom Paine
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood
Account manager: Petra Skoric
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Guest's picture

great visual - and use of media. but looking at this I dont think Asthma or loss of breath - I think killed and murder.

Guest
Guest's picture

Not to mention child abuse

Guest
picktokyo's picture

isn't asthma killing children? so it works better respectively

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

why the child on a plastic bag, this kind make nonsence!

Guest
munirgee's picture

This campaign is for Children of the New Zealand. A right targeted picture... :)

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

ace85le's picture

Great work. Works for me.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Guest's picture

agree. good media.

Guest
munirgee's picture

Great Ad !

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

zaina's picture

great ad i think the idea is smart , but as they mentioned it seems more related to child abuse than asthma

zaina
Activity Score 85
Graphic Designer at designing agency
Guest's picture

Asthma is not being able to breath. I think that's what this does very greatly. I also find it great.

Guest
shortafella's picture

done it was awarded in cannes 2002

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

wasn't that for condoms?

Guest
Juan Cabral's picture

Done technique, but still effective.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mikeelrapido's picture

Great!!!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

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joelapompe's picture

yeah, very similar to a BRONZE LION :
http://www.joelapompe.net/2009/10/28/breathtaking2/

joelapompe
Activity Score 4015
rolling.stone's picture

it solves the purpose. its nice

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Similiar to an award winning ad from South Africa's Pendoring and Loerie awards, 2008

Guest
Marlus Lau's picture

Very good.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

Strong ad, great idea!!!! congratulations Ogilvy.

Guest
rits's picture

i like it

rits
Activity Score 74
Illustrator
Guest's picture

It would of scared the crap out of me if I picked up the issue, turned it around, and saw this image. But it would also make me much more likely to look into the Foundation.

Guest
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Guest
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Guest's picture

Great and strong adv, but what does it try to ask people to do?

Guest
Guest's picture

to the "done" parrots

no idea is an island guys

Guest
Guest's picture

Good media, but I agree. It doesn't make me think asthma. It looks more like the kid is being sufficated to death... That might be the point, but it looks like murder!

Guest
Guest's picture

Great!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest
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