Upgrade challenge
Description
Production Company: Hurrah!
Ambient advertisement created by Fred & Farid, China for Air France, within the category: Transport.
Advertising Agency: Fred & Farid, Shanghai, China
Creative Director: Gregoire Chalopin
Art Directors: Zhang Ying, Jihjan Lee, Anna Liu
Copywriters: Adrien Goris, Jean-Baptiste Le Divelec, Joseph Davies
Art Directors: Pierrick Jegou, Nicolas Liberman
Agency Producer: Louise Battus
Director: Giovanni Fantoni Modena
Producers: James Rotherham, Bellinda McCulloch
Creative Director: Gregoire Chalopin
Art Directors: Zhang Ying, Jihjan Lee, Anna Liu
Copywriters: Adrien Goris, Jean-Baptiste Le Divelec, Joseph Davies
Art Directors: Pierrick Jegou, Nicolas Liberman
Agency Producer: Louise Battus
Director: Giovanni Fantoni Modena
Producers: James Rotherham, Bellinda McCulloch
Feb 04, 2015 - 7:59Liviu
I like the idea of this experiential BUT it really go to the right target group? it is not likely an economy traveler can decide in the future to upgrade for business after this event,
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