Agency Network: 
June 2009
122:  Misjudged
122 Ambient Ad -  Misjudged


Ambient advertisement created by DMG, China for 122, within the category: Public Interest, NGO.


If you drink and drive, you're 16 times more likely to have an accident.

Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Lai
Art Directors: Kelvin Lai, Suki Song, Jinyang Zhao, Decipher Xu
Copywriters: Ian Barnes, Sigrid Hou
Photographer: Rocky Wang
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Guest's picture

Yup putting 16 lamp posts in a cluster by the junction sure does increase your chances of an accident, especially the ones on the middle of the road with the sign.

yctham's picture

Dangerous ad.

Activity Score 170
Planner at Limkokwing University of Creative Technology
Guest's picture

Lamp posts in the middle of the street? This concept is the thing that is drunk and stupid. What the hell?

Guest's picture

Perhaps there is something I'm missing about Eastern cultures, but lamp posts fit in how? Having an actual drunk driver crash into a crowded sidewalk would cause awareness too, but it doesn't mean it'd be a good ad. Fail.

dsklan's picture

no obstacle for the red army tanks!

Activity Score 1908
Art Director at homeshop
Madibaman's picture

This is really quite a stupid idea. The message isn't clear, the lampposts are actually planted ON the road, meaning they've the potential to cause accidents already, and the target audience - drivers - can't see the damn message on that little signage.

Activity Score 110
Creative Director
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