Description
Healthcare access and quality in the United States often vary dramatically, with affordability being a major barrier for many. The "Equality Health Foundation" brought to light a startling correlation: the quality of one's health and even life expectancy can be directly linked to their address. This insight challenges the notion that health begins with a doctor's visit, suggesting it's more fundamentally tied to one's environment and access to basic resources.
Their "Zip Code Exam" campaign used digital out-of-home displays to contextualize this data in a powerful way. Billboards displayed messages like "Cross this road to live 9 years more" or "Go one more step to live 8 years less," starkly illustrating the health disparities linked to specific geographic locations.
This professional campaign titled 'Zip Code Exam' was published on January 05, 2026. It was created for the brand: Equality Health Foundation, by ad agency: AREA 23, an IPG Health Company. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted 3 days ago.
