Description
When you experience driving technology that makes your life easier, you wish you could have it in every aspect—not just behind the wheel. Through its cutting-edge driver-assistance innovations, Nissan develops solutions that enhance comfort and safety on every journey.
Nissan’s Intelligent Around View® Monitor provides a 360° view at all times, helping drivers maneuver with precision and confidence.
We created the “Tight Spaces” campaign for Nissan, highlighting how everyday situations can become unexpectedly uncomfortable, making you wish for technology that simplifies every move. Beyond its role in driving, we show how Nissan’s innovation would be just as useful in other moments.
From a basketball player trapped by defenders to a fisherman surrounded by seagulls trying to steal his catch—situations where a 360° view would make all the difference.
With this campaign, Nissan not only showcases the safety and convenience of its Intelligent Around View® Monitor but also reinforces its position as a brand that goes beyond the car, truly understanding its drivers.
This professional campaign titled 'TIGHT SPACES' was published in Nicaragua in February, 2025. It was created for the brand: Nissan, by ad agency: Publicidad Comercial MullenLowe Nicaragua. This Print medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted 3 months ago by CREATIVE DIRECTOR: OSCAR ALEJANDRO MENDOZA of Publicidad Comercial MullenLowe.
Credits
General Manager: Dax Meneses
General Creative Director: Fernando Franco Larrea
Creative Director / Copywritter: Alejandro Mendoza
Art Directos: Alejandro Mendoza, Fernando Franco Larrea
Client: Gema Ortiz Altamirano
