Zenergy

Bord Gáis Energy, the energy provider serving over 730,000 residential and business customers across Ireland, has launched its most significant recruitment campaign to encourage consumers to switch to a SMART plan with the launch of the strategic and creative platform ‘Need More Zenergy? Think Smart’.

The platform and fully integrated campaign aims to educate consumers on the control a more personalised Smart plan offers and encourage switching, with ambitious targets to get Ireland utilising the Smart meters installed in over 1 million homes to use their energy more efficiently. The hero campaign assets, including a funny TVC directed by Tom Merilion (Speers Films), feature a humorous story of an out-of-work relationship counsellor who has found that she has far fewer clients since Bord Gáis Energy Smart plans ‘are saving their relationships – and money’.

The TVC leads with a 40" TV spot and includes two 15" cutdowns. View the campaign here.

Based on previously established data that the average household spends 19 hours and 20 minutes discussing household expenses every year, Zenergy is the first work for the brand from creative agency The Brill Building. The agency previously partnered with Bord Gáis Energy on their sponsorship of Shine A Light with Focus Ireland in 2024.

Ireland has several energy-related targets for 2030 and beyond, relating to energy sources, emissions, end use and efficiency. The Climate Action and Low Carbon Development (Amendment) Act 2021 established a legally binding framework for Ireland to transition to a climate-neutral economy by 2025.