Description
In a world where paper piles up in offices and archives, Waraq Plus launched a public awareness campaign highlighting the hidden risks of neglected documents containing sensitive data.
The campaign cleverly visualizes the link between paper clutter and privacy threats through relatable imagery — a door overflowing with paper, a shadowy figure reading forgotten files, and stacks of shredded documents protected by a shield.
The message is simple yet powerful: “Don’t throw it away — destroy it safely.”
Beyond data protection and recycling, Waraq Plus also offers financial compensation to clients based on the weight of paper, magazines, or documents delivered for secure destruction — transforming paper waste into real value while keeping both your privacy and the planet safe.
This professional campaign titled 'Your Privacy Starts with Your Paper' was published in Yemen in October, 2025. It was created for the brand: waragplus, by ad agency: hareef. This Design, Digital, and Print media campaign is related to the Other and Professional Services industries and contains 4 media assets. It was submitted 2 months ago by Sana'a, Yemen: Hareef Agency of Hareef.
Credits
Advertising Agency: Hareef agency, Sana’a, Yemen
Creative Director: Hashem Alansi
Art Director: Hareef Creative Team
Copywriter: Hashem Alansi, lila noman
Graphic Designer: امجد راجح (Amjed rajeh)
Photographer: AI-Generated Visuals under Hareef Supervision
Client: Waraq Plus (ورق بلاس)
