Description
During shipping and transportation, tons of fruits are wasted every year — not because of poor quality at harvest, but due to avoidable mistakes along the journey.
This awareness campaign by Yemen Fresh Produce sheds light on the hidden reasons behind fruit waste during shipping, such as:
Improper refrigeration
Poor packaging
Delays in transportation
Temperature fluctuations
Rough handling
Through visually rich and emotional posters, the campaign aims to educate suppliers, distributors, and stakeholders that preserving freshness starts long before fruits reach the market.
Because reducing waste means protecting value, effort, and nature.
This professional campaign titled 'Why Fruits Go to Waste During Shipping?' was published in Yemen in September, 2025. It was created for the brand: YEMENFreshProduce, by ad agency: hareef. This Digital and Print media campaign is related to the Food and Transport industries and contains 6 media assets. It was submitted about 15 hours ago by Sana'a, Yemen: Hareef Agency of Hareef.
Credits
Advertising Agency: Hareef agency, Sana’a, Yemen
Creative Director: Hashem Alansi
Art Director: Hareef Creative Team
Copywriter: Hashem Alansi, lila noman
Graphic Designer: امجد راجح (Amjed rajeh)
