Your News Bulletin. A campaign for Netsafe, created to help tackle the big issue of misinformation and fake news. Based on the latest research by Netsafe, 52% of Kiwis admit they have fallen for fake news, mostly due to misleading articles or headlines. The campaign aims to educate Kiwis on how to better spot fake news, and to think critically before sharing it.
Our strategy: beat fake news by playing it at its own game. Using satire (and well, fake news) we aim to capture attention by initially fooling the audience into thinking our increasingly ridiculous news stories are real. They are then directed to the ‘fake news trainer’ at - www.yournewsbulletin.co.nz.
This professional campaign titled 'Your News Bulletin' was published in New Zealand in August, 2020. It was created for the brand: Netsafe, by ad agency: Motion Sickness. This Integrated medium campaign is related to the Education industry and contains 1 media asset. It was submitted almost 2 years ago.
Advertising Agency: Motion Sickness, New Zealand