Description
If there’s one thing Gen Z loves, it’s a good deal. From praising budget airlines to sharing cost-cutting hacks on TikTok, any opportunity to cut spending has become more than welcome. As a result, Facebook Marketplace has emerged as a hub for that generation especially, allowing neighbors to help neighbors by reselling and buying everything from clothing to home décor to fitness equipment. Plus, people have made new connections and fueled their creativity in the process.
To showcase the e-commerce platform’s necessity at this specific moment in time, it has introduced this new multimedia campaign from Anomaly called “Your Neighbors Have It.” The campaign shares true stories of real people’s experiences with Facebook Marketplace.
This professional campaign titled 'Your Neighbors Have It.' was published in United States in January, 2023. It was created for the brand: Facebook Marketplace, by ad agency: Anomaly LA. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted about 1 year ago.
Credits
Team Credits
Brand: Facebook Marketplace
Campaign: Your Neighbors Have It
Consumer Product Marketing Lead: Michael Ruderman, Andrew Truong
Product Marketing Manager: Jalak Amin
Creative Director: Naz Nazli
Creative Director: Jan Jaworski
Director, Head of Creative, Family of Apps: Rodrigo Moran
Head of Creative, Company: Tom Markham
Paid Social Performance: Michelle Soltis
Production Strategist: Jenny Gadd
Production Strategist: Julian Katz
Production Strategist: Margaux Ravis
Marketing Decision Science: Mitchell Sanregret
Brand Marketing Strategist: Heidi Keel
Agency: Anomaly LA
Managing Partner/President: Khara Wagner
Partner/Chief Creative Officer: Josh Fell
Partner/Chief Strategy Officer: Aisea Laungaue
Managing Director: Josh Jefferis
Group Creative Director: Erwin Federizo
Creative Director: Daniel Chen
Associate Creative Director: Fede Munichor
Associate Creative Director: Joaco Lynch
Associate Creative Director: Charles Lee
Art Director: Brandi Kemp
Copywriter: Jasmine Espejo
Head of Production: Erika Madison
Executive Producer: Helena Miller
Producer: Tien Dang
Senior Strategist: Ariel Sayre
Senior Comms Strategist: Kimberly Van
Business Director: Meghan Miloradovic
Account Director: Michael Gobo
Head of Business Affairs: Jana Nauman
Senior Business Affairs Manager: Audra Brown
Associate Business Affairs Manager: Svetlana Minassian
Head of Creative Resourcing and Project Management: Chris Greve
Senior Project Manager: Rebecca Lear
Production Company: Off-Site Works
Director: Ryan Chun
Director of Photography: Madison McKamey
Executive Producer: L. Vertel Scott, Tomás Whitmore
Line Producer: Shae Horton
Editorial: Cabin
Editor: Dylan Edwards, Brad Dupuie
Assistant: Rex Kane Hart
Executive Producer: Adam Becht
Producer: Michelle Dorsch
Color: Trafik
Colorist: Ricky Gausis
Executive Producer: Meghan Lang Bice
Producer: Phoebe Torsilieri
VFX/Finishing: Shape + Light
Lead Flame Artist: Aaron Neitz
Flame Assist: Eugene Vernokiv
Executive Producer: Scott Boyajan
Producer: Arielle Weir/Jade Fulton
Animation: Los York
Executive Producer: Eric Zapakin
Producer: Bridgette Spalding
Music: We Are Walker
Music Supervisor: Danielle Soury
Music: New Math
Music Supervisor: Jake Falby
Mix/Sound Design: Lime
Mixer: Peter Lapinski
Assistant Engineer: Jeremy Nichols
Executive Producer: Susie Boyajan
