You don’t have to be rich…

Agency: Supernatural


Traveling in 2022 was pretty rough, and the year ahead seems to promise more of the same… but with higher prices. This has us asking ourselves, ‘what is happening and who is causing this?’

KAYAK, the travel search engine, is doing its part to help navigate the dramatic increase in travel costs. Their new campaign supports an upcoming glow up to its Explore feature which helps people discover all the places they can travel to on a given budget (hint: you can currently find flights as cheap as $50 to Florida right now!).

The new 2023 campaign builds on the brand’s conspiracy-theory adjacent ‘KAYAK Deniers’ brand platform launched in early 2022. Made in partnership with the AI-backed creative agency Supernatural, the campaign tackles today’s travel realities head on...if you believe in conspiracy theories.

The first challenge the campaign tackles is economics. Although it can be expensive to travel, with KAYAK you don’t have to be rich to find the perfect flight, stay, rental car or vacation package. To wit, the first set of ads depicts couples surprising one another with upcoming trips to places so awesome the recipient suddenly believes they are in fact rich. Alas they are not (financially, anyway). Their partner simply found an amazing travel deal on KAYAK.

This professional campaign titled 'You don’t have to be rich…' was published in United States in January, 2023. It was created for the brand: Kayak, by ad agency: Supernatural. This Film medium campaign is related to the Travel and Tourism industry and contains 4 media assets. It was submitted about 1 year ago.


Client: KAYAK
Matt Clarke , VP, NA Marketing
Rebecca Hansen, Creative Director, NA
Stacey McMaster, Brand Director
Arielle Abilo, Senior Content Manager
Sarah Rauth, Senior Marketing Specialist

Agency: Supernatural
Paul Caiozzo, Co-founder & CCO
Emily Cabral, Senior Producer
Johan Leandersson, Creative Director
Prit Patel, Copywriter
Nathan Frank, Copywriter
Jørgen Sibbern, Senior Writer
Katie Rochford, Account Director
John Elder, Co-founder & CEO
Tom Kuntz, Director, MJZ
Sophie Brooks, Producer, MJZ
Rodrigo Prieto, Director of Photography, MJZ
Thomas Smith, 1st AD, MJZ
Avelino Rodríguez, Managing Director, Lift
José Barrera, Managing Partner, Lift
Pepe Aguirre, Producer, Lift
Christopher Lagunes, Art Director, Lift
Paola Alfaro, Wardrobe Stylist, Lift
Dan Maloney, Editor, Nomad Editing Co.
Legacy Effects
Clockwork Casting

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