Description
For the launch of the new Tiggo 2 Pro Max, we decided to build from a very important change: this model was previously known as the Tiggo 2 Pro, but it has now evolved into the Tiggo 2 Pro MAX. And it was precisely this new “MAX” that became the starting point of our entire idea.
We took something that had always been there and gave it a new meaning, based on a very real insight: at some point in life, we all had, or knew, a dog named MAX.
From this idea, we wanted to show the world that life is now better with your MAX. That’s how a campaign was born, designed to emotionally connect with our target audience by positioning the vehicle as a pet-friendly car that understands modern lifestyles.
Our entire 360 campaign was built around this concept: helping, building, and creating initiatives alongside pets, promoting responsible adoption, protecting rescued animals, and inviting people to share more moments with them.
This professional campaign titled 'Your life to the Max' was published on September 17, 2025. It was created for the brand: Chery, by ad agency: Norlop VML Ecuador. This 360° medium campaign contains 5 media assets. It was submitted 3 days ago by Andres Sanchez of Norlop VML.
Credits
Advertising Agency: Norlop VML, Quito, Ecuador
CEO Norlop VML: Cecilia Solá | Francisco Solá
General Manager: Rafael Ordóñez
General Account Director: Valeria Izquierdo
Chief Creative Officer: Danilo Molina
Creative Director: Andrés Sánchez
Lead Copywriter: Karina Ron
Art Directors: Juan Ordóñez
Account Executive: Cristina Freire
Production: Mayra Aguilar
CEO, Corporación Maresa: Santiago Castro
Chery Ecuador Manager: Andrés Cadena
Chery Ecuador Marketing Manager: Christian Cazar
Chery Ecuador Marketing Coordinator: Camila Ron
Audiovisual Producer Company: Grabbit, Quito, Ecuador
Audiovisual Producer Ceo: Dilmar Larrea
Audiovisual Producer Manager: Valeria Tellez
Audiovisual Producer Director: Mateo Hincapié
