Description
To celebrate the launch of its new 7% ABV product line, Simply Spiked BOLD, the brand is challenging Canadians to bring that same bold energy into their dating lives.
78% of Zillennials are over the endless swipe cycle and craving something bolder. So Simply Spiked is encouraging Canadians to look beyond algorithms and reclaim their bold energy by turning OOH billboards across the country into dating profiles for three Canadian singles–Julia, Jailen and Vanessa.
Rooted in a relatable human insight, the campaign bridges the gap between traditional OOH and digital experiential media. Canadians can scan the QR codes on the billboards or visit a microsite to learn about our hero singles, answer a bold dating question and submit their own profile for the chance to score a date.
This creative campaign positions Simply Spiked BOLD not just as a product launch but as a cultural moment for Canadians to live boldly. To deepen consumer engagement, the creative will be amplified via two social-first matchmaker spokespeople–renowned dating expert Daniella Atkinson (EN Canada) and Vanessa Duchelle (Quebec)–as well as a variety of influencer partnerships.
The media buy, which includes OOH, social, and OLV was handled by Publicis Connect, and organic social by VOLT. Creative was handled by Rethink, and PR by Rethink PR.
This professional campaign titled 'The Bold Move' was published on May 26, 2026. This campaign contains 5 media assets. It was submitted about 1 hour ago by Communications Manager: Sara Lemmermeyer of Rethink.
