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Loto

You Won

Agency: VMLY&R

Description

Loto is a game of chance brand that until 2018 advertised all the banal and material things you could do and buy being a millionaire. As a follow up of the “You’re already rich” campaign, which reminded the daily luxuries that life gives you, we continued this concept, but this time, we fixated on the date when we gained something valuable and unforgettable. Milestones related to important dates of each person. Like the birth of your child, a championship win of your favorite team or the date of your marriage.

This professional campaign titled 'You Won' was published in Chile in April, 2019. It was created for the brand: Loto, by ad agency: VMLY&R. This Print medium campaign is related to the Gambling industry and contains 3 media assets. It was submitted over 3 years ago.

Credits

Advertising Agency: VMLY&R Santiago, Chile
Executive Creative Director: Álvaro Becker, Francisco Cavada, Andrés Díaz
Creative Director: Gonzalo Ferrada, Marco Calderón
Art Director: Gonzalo Gallardo, Joaquín Toro, Marco Calderón
Copywriter: Andrés Díaz, Oscar González
Retouching: Paz Arriagada

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