You Think That's Hard Work?

Agency: TBWA\Media Arts Lab


This film celebrates doing hard work on Mac. It shows that how no matter what you do or how you do it – from STEMM to business to the arts or athletics – there’s a Mac for every task.

This professional campaign titled 'You Think That's Hard Work?' was published in United States in October, 2023. It was created for the brand: Apple, by ad agency: TBWA\Media Arts Lab. This Film medium campaign is related to the Electronic Devices industry and contains 2 media assets. It was submitted 6 months ago.


Steve Cherundolo, Head Coach, Los Angeles FC, on a Silver MacBook Air 15”
Alyssa Goodman, PhD, Professor of Astronomy, on a Silver MacBook Pro 16”
Issa Rae, writer, actor, producer, and CEO of HOORAE, on a Starlight MacBook Air 15”
Daniel Buezo, Kids of Immigrants Co-Founder and CEO, on a Mac mini with Studio Display
Oliver Blume, Chairman of the Executive Board of Dr. Ing, h.c. F. Porsche AG, featuring Mac Studio and Studio Display
Eve Lewis Prieto, Director of Teaching Meditation and Mindfulness, at Headspace on a Starlight MacBook Air 15”
Reshma Saujani, Girls Who Code founder, and her students with MacBook Pro and MacBook Air
PinkPantheress, artist, music producer, songwriter, on a Silver MacBook Pro 16”

Animation produced by Titmouse, directed by Matt Taylor.


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