You’re not you when you're hungry on YouTube

Agency: BBDO


To extend the Snickers “You’re not you when you’re hungry” campaign into the digital realm, BBDO has created an interactive experience that allows viewers to witness Richard Lewis’ whininess first-hand with a YouTube page takeover. Lewis—who appeared in a Super Bowl spot along with Roseanne Barr—becomes 'you when you're hungry', and leads the user through a first person POV of YouTube videos, offering his hungry and whiny commentary.

This professional campaign titled 'You’re not you when you're hungry on YouTube' was published in United States in February, 2011. It was created for the brand: Snickers, by ad agency: BBDO. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 13 years ago.


Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Peter Kain, Gianfranco Arena, Jason Lucas
Associate Creative Director / Copywriter: Mike Condrick
Associate Creative Director / Art Director: Justin Bilicki
Executive Producer: Amy Werthiemer
Senior Digital Producer: Marc Minor
Production Company: The Famous Group
Interactive Production Company: Sapient

The Dalí Museum
Raspadinha Do Rio


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.