Every year 12,000 people are treated for injuries sustained while installing Christmas decorations. This direct mail and digital Christmas card campaign combines lines from classic holiday songs and not-so-merry trips to the hospital.

This student campaign titled 'You Better Watch Out!' was published on January 08, 2021. It was created for the brand: Best on the Block Lighting Services, by ad school: Southern Methodist University. This Direct medium campaign is related to the Retail Services industry and contains 5 media assets. It was submitted about 2 months ago by Senior Lecturer: Mark Allen of Southern Methodist University.


AD/CW: Isabella Montague
Professor: Mark Allen


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