Description
Yokasta Hangs Up the Gloves used the presence of a world champion to spark a wave of suspense that crossed borders. When Yokasta announced she was hanging up her gloves, the entire country and major international sports outlets believed she was retiring. A day later, we revealed the truth. It wasn’t a boxer stepping away, but the old ATMs of Grupo Mutual, replaced by a new generation of technology. The idea turned a simple system upgrade into a cultural moment, capturing the attention of ESPN, Fox Sports, Tigo Sports and news media across the nation and beyond.
This professional campaign titled 'Yokasta Hangs Up the Gloves' was published in Costa Rica in September, 2024. It was created for the brand: Grupo Mutual, by ad agency: Oz Consultagency Latam. This Content, Digital, and Experiential media campaign is related to the Agency Self-Promo, Finance, and Sports industries and contains 2 media assets. It was submitted 16 days ago by ECD: Andrés Riaño of Oz Consultagency Latam.
Credits
Advertising Agency: Oz Consultagency Latam, San José, Costa Rica
Partner & DGC: Marvin Leiva
EDC: Andrés Riaño
Art Director: Cristopher Guthrie, Fabio Obando, Vivian Walsh
Copywriter: Luis Barquero, Andrés Riaño
