ADVERTISING

Macy's

Yes, Virginia the Musical

Agency: JWT

Description

To celebrate Macy’s five-year anniversary of “Believe,” Macy’s turned the classic animated special “Yes, Virginia” into a brand new musical available to schools nationwide, royalty-free. The script and production materials, along with advice from theater experts and Macy’s celebrities, can all be found on yesvirginiamusical.com. In addition to the royalty-free play, Macy’s will award 100 eligible schools a $1,000 production grant to help offset costs of staging the play. By giving schools the gift of “Yes, Virginia the Musical” and awarding grants, Macy’s is supporting the performing arts, and providing support and generosity to local communities.

This professional campaign titled 'Yes, Virginia the Musical' was published in United States in August, 2012. It was created for the brand: Macy's, by ad agency: JWT. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 10 years ago.

Credits

Advertising Agency: JWT, New York, USA
Chief Creative Officer: Jeff Benjamin
Co-Chief Creative Officersk: Matt MacDonald, Ryan Kutscher
Chief Integration Officer, President NA: Mike Geiger
Creative Directors: Craig Love, Shayne Millington
Art Directors: Raihana Halim, Ben Chiang
Copywriter: Justine Cotter
Planning Director: Jonathan Fletcher
User Experience: Jon Fishel
Head of Production: Sergio Lopez
Director of Digital Production: Paul Sutton
Executive Producer: Robin Feldman
Executive Digital Producer: Margaret McLaughlin
Digital Producer: Vanessa Scanlan
Senior Broadcast Producer: Andrea Curtin
Senior Line Producer: Atalie Kessler
Director of Technology: Ricky Bacon
Technical Lead: David Wu
QA Manager: Jane Irzhak
Global Business Director: Claire Capeci
Account Director: Angela Brown
Project Manager: Lindsey Allen
VP / Creative Director (Writer, Lyricist): William Schermerhorn
Creative Director (Composer): Wesley Whatley
Digital Production Company: Stopp LA
Production Company: Greenpoint Pictures
Director: Jacob Lincoln
Post-Production: Greenpoint Pictures
Editors: David Etkin, Thomas Zoranski, Adam Porter
Editing House: Greenpoint Pictures
Music: JWTwo Entertainment
Post-Production: Macy’s Studios
Editors: Danny Abel, Eric Grush
Media Agency: MEC

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