ADVERTISING

Macy's

In Dad’s Shoes

Agency: BBDO

Description

The heartwarming spot was inspired by the idea that giving a thoughtful gift means really getting to know someone and that you can’t truly understand someone until you’ve walked a mile in their shoes. Centered on a little girl who is trying to decide what to get her dad for Christmas, the film opens when she decides to try on his shoes for size. Suddenly, the shoes come to life and start walking her through a day in the life of her dad, showing her all of the things he does for the family. Once she’s spent a day in his shoes, she realizes the perfect gift to get him. And because it’s thoughtful and from the heart, it means the world to him.

This professional campaign titled 'In Dad’s Shoes' was published in United States in November, 2020. It was created for the brand: Macy's, by ad agency: BBDO. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 2 years ago.

Credits

Advertising Agency: BBDO NY, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Senior Creative Director: Eric Goldstein
Creative Director: Fred Kovey
Group Executive Producer: Diane Hill
Senior Producer: Melanie Cornish
Managing Director: Mark Cadman
Senior Director: Patrice Reiley
Director: Jessica Townsley
Planning Director: Steve Panawek
Account Manager: Abigail Solano
Assistant Account Executive: Victoria Skrivanos
Production: The Corner Shop Company
Director: Peter Thwaites
VP / Executive Producer: Anna Hashmi
Executive Producer: Jay Shapiro
Producer: Suza Horvat
Production Supervisor: Mini Bhogal
Service: Fimgroup.tv
Executive Producer: Nathan Miles
Head of Production: Renee Poulin
Service Producer: Oliver Van Beek
Editorial: Friendshop!
Editor: Ben Suenaga
Producer: Laura Shackleford
Music: Human

ADVERTISING

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