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Knorr

Yellow Cube Emoji

Agencies: MullenLowe TREYNA HepMil PubU

Description

In a bold and clever move for World Emoji Day, Knorr Philippines took one of the least-used emojis and turned it into a symbol of flavor – the yellow cube 🟨. Dubbed the Knorr Cube Emoji, the effort transformed a overlooked symbol into a icon for delicious home-cooked meals.

This professional campaign titled 'Yellow Cube Emoji' was published in Philippines in August, 2025. It was created for the brand: Knorr, by ad agencies: HepMil, MullenLowe TREYNA, and PubU. This campaign is related to the Food industry and contains 2 media assets. It was submitted 4 months ago by Sarah Okrent of MullenLowe Group.

Credits

Creative Agency: MullenLowe TREYNA
PR Agency: HepMil Philippines
Media Agency: PubU Philippines

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