Description
The brief was simple: Create an unboxing video that showcases the updated features of the all-new XPS 16 laptop from Dell Technologies for global use.
Inspired by the elegant design and premium experiences the XPS delivers, we decided to treat the unboxing as an unveiling. Rather than removing it from the box, we opted to put it on a pedestal – literally and figuratively – so all eyes would be on the XPS 16.
This professional campaign titled 'New XPS 16' was published in Australia, United Kingdom, and United States in April, 2024. It was created for the brand: Dell Technologies, by ad agency: VML Copenhagen. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 7 months ago.
Credits
Internal Credits from VML CPH Office:
Executive Creative Director: Cory Smith
Executive Producer: Nick Strange Thye
Producer: Flook Laphagdee Nielsen & Mads Højlund
Project Manager: Daniela Negruta & Lizzy Satink
Director: Hoodi Freyr
Sr. Art Director: Ana Branquinho
Sr. Copywriter: Connor Fabits
Director of Photography: Luka Kauzlaric
Editor: Dafne Lechuga
Colorist: Luka Kauzlaric
VFX Artist: Julien Acquaviva
External Credits:
Gaffer: Joe McCrae
Production Assistant: Maria Schumann
External Talents:
Elizabeth Pham
Clint Gyamfi
