XL - Network Superiority
Description
As one of Indonesia’s leading telecommunications providers, XL recently received recognition from Ookla for its network performance. More than just an award, it represents a journey built on hard work, setbacks, learning, and continuous improvement.
The film brings this journey to life through a cinematic racing rivalry, where XL’s hero learns from every challenge and refuses to give up until he finally comes out ahead. A witty yet elegant way to communicate connectivity superiority—and prove that victory belongs to those who never stop improving.
This professional campaign titled 'XL - Network Superiority' was published in Indonesia in August, 2026. It was created for the brand: XL, by ad agency: SALVO. This Film medium campaign is related to the Electronics, Technology, Industrial, and Professional Services industries and contains 1 media asset. It was submitted 19 minutes ago.
Credits
Advertising Agency: SALVO, Jakarta, Indonesia
CEO: Christmartin Hanandito Satrio
CBO: Kevin Hendy Prasetyo
COO: Muhammad Raditya Nurhawanto
CCO: Max Roza Natadjaya
Creative Director: Audra Syah Rasjid
Creative Group Head: Muhamad Arif Hakim
Art Director: Yohanes Paulus
Senior Copywriter: Finaldy
Creative Strategic Director: Ariobimo Raharjo
Group Account Director: Reza Langi
Account Director: Prisillia Amelia Sumayku
Account Manager: Nesya Ajani Rahmatalitha
Sr. Account Executive: Syavira Dwiputri
AV Producer: Zunia Emawati
Film Director: Marcos Mijan
Production House: MCC x Slim Film x CineCartel
