ASTA English Language School

Wrong Pronunciation

Agency: Dentsu


In India, English medium education is a privilege which many can't afford at an early age. Most kids, study in vernacular medium schools learning very basic English. In fact, the English language is not the first language in most schools. Which is why, In India, English Language Learning Centres are quite popular. People like to learn English to boost their confidence and to gain an edge in their profession/job. The task was to highlight how half-knowledge of the language lands one in a more embarrassing position than not knowing it

This professional campaign titled 'Wrong Pronunciation' was published in India in March, 2019. It was created for the brand: ASTA English Language School, by ad agency: Dentsu. This OOH Outdoor medium campaign is related to the Education industry and contains 4 media assets. It was submitted almost 5 years ago by S. Creative Director: nishit of Dentsu Advertising & Media Services India PVT LTD..


Advertising: Dentsu Advertising & Media Services India PVT. LTD., Gurgaon, India
Copywriter: Debanjan Basak
Creative Director/ Art Director/ Copy Writer/ Illustrator: Nishit Shankar
National Creative Director: Anupama Ramaswamy
Chief Creative Officer: Soumitra Karnik


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