Tell a Story

Writers' Font

Agency: MSTF


To promote “Tell a Story”- a book shop with wheels that sells translated Portuguese books in several languages as a “postcard” of portuguese culture - the country and its most notorious authors, and to encourage tourists to tell a story about Portugal, we created a new typeface based on these portuguese authors' calligraphy to inspire everyone to write like them.
Either to write a novel or a Nobel, a simple note or the diary of a journey. From A to Z you'll find the characters of Fernando Pessoa, José Saramago, José Luís Peixoto, Cardoso Pires and Lobo Antunes all combined together in one new handwriting free font: The Writers' Font. A vowel may have the mild stroke of one author, a consonant might show the strong personality of another, but they are all genuine and pour geniality.

This professional campaign titled 'Writers' Font' was published in Portugal in July, 2013. It was created for the brand: Tell a Story, by ad agency: MSTF. This Direct medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: MSTF Partners, Lisbon, Portugal
Executive Creative Directors: Lourenço Thomaz, Susana Sequeira
Creative Director / Designer: Daniel Palma
Copywriters: Pedro Lima, Sara Couto
Illustrator: Ricardo Figueiras
Typeface Designer: Joana Correia


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