Description
To reach a young audience disconnected from traditional hardware e-commerce, El Lagar brought its tools to the place where they generate the most excitement: wrestling. We partnered with the national wrestling league so that every tool entering the ring was ours—and viewers could purchase them during the broadcast, directly from their phones.
This professional campaign titled 'Wrestoolmania' was published in Costa Rica in June, 2025. It was created for the brand: El Lagar, by ad agency: Garnier BBDO. This Integrated medium campaign is related to the Other industry and contains 1 media asset. It was submitted 3 months ago.
Credits
El Lagar: WRESTOOLMANIA
El Lagar: CMO Alan Fonseca
VP: Chepe Antillón
Executive Creative Director: Sergio Chinchilla
Creative Director: Yoshua León
Copywriter: Pablo Chaves
Art Director: Laura Moreno
Creative Designers: Josué Carranza, Adriana Azucena, Marco Vega, Natalia Navarro, Nani Astúa.
Digital Content: Eladio Valencia
Executive Business Director: Ana Chinchilla
Business Executive: Gloriana Gámez
Production Team: Kaiju Creators
Executive Production Director: Tomás Jankovich
Executive Producers: Lucía Salas, Majo Fernández
Visual Director: Javier Purcallas, Erick Pérez
Camera & Color: Bryan Durán
Post-Production Director: Diego Juárez
Motion Graphics: Diego Juárez, Francisco Campos,
Joshua Zeledón
Photography: Esteban Ávila
Special Thanks: Eric Gassmann, Riot Wrestling Alliance, El Lagar, TD+
Costa Rica.
