Wraped Up for Easter

ainsbury’s has today unveiled a bold special build campaign for Easter. Created by New Commercial Arts and produced by OOH studio Grand Visual, the supermarket has wrapped high-impact sites in the classic crinkled foil and tessellation of an Easter Egg, all in its signature orange.
From today, shoppers, commuters and families will pass two large-format executions at London’s Westfield (White City) and Manchester’s Salford Central station. The billboards are emblazoned with the headline “Easter all wrapped up”, asserting that Sainsbury’s has its customers sorted with everything they will need this Easter - whether that’s a big lunch or last minute hot cross buns.
The campaign is running until 7th April.
Dan Bailey, Creative Director, New Commercial Arts: “There’s so much great food to look forward to at Easter. So what better way to whet the appetite for everything Sainsbury’s have to offer, than by tapping into the thrill of peeling back the foil on your Easter egg.”