Every week, Brits throw away 10% of their groceries. This food waste leaves a carbon footprint, of approximately 3.3 billion tons every year. Sainsbury’s is going to help their customers prevent food waste, starting with a slight change to their slogan to become "Live well with less." In this campaign, we'll take out 10% of the contents of every product within Sainsbury’s premium range “Taste the Difference”, keep the same prices and donate the 10% difference to Friends of the Earth. We’re taking 10% out of the product, and giving it back to nature.
This student campaign titled 'Live Well With Less' was published in United Kingdom in May, 2020. It was created for the brand: Sainsbury's, by ad school: Edinburgh Napier University. This Integrated medium campaign is related to the Retail Services industry and contains 13 media assets. It was submitted over 3 years ago by Art Director: Youmna Hazzaa of Edinburgh Napier University.
Advertising School: Edinburgh Napier University, Edinburgh, United Kingdom of Great Britain and Northern Ireland
Art Director: Youmna Hazzaa
Copywriter: Esther Van Vliet