World Yoga Day
Agency: DAIKO FHO
Siti Networks, one of the most reputed brands in India has been on the front lines of entertainment in the broadband sector. The idea was to make a creative announcing 'World Yoga Day' in an interesting way without losing brand relevance. The core thought was 'Connect with yourself - an essential principle of Yoga practice' and the symbol of Wi-fi was used to depict it to create an interesting irony.
This professional campaign titled 'World Yoga Day' was published in India in June, 2018. It was created for the brand: Siti Networks, by ad agency: DAIKO FHO. This Print medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: DAIKO FHO, New Delhi, India
National Creative Director / Creative Director: Vivek Shinde
Senior Art Director / Illustrator: Sourabh Ahuja
Copywriter: Dev Nair