Description
According to statistics Tuberculosis is the second
leading infectious killer in the world after COVID-19, with over 4,000 lives lost each day due to this disease.
In light of World Tuberculosis Day, this powerful ad creatively uses contrasting imagery of vibrant flowers and withered roses to symbolize the importance of early tuberculosis screening and treatment. The blooming petals represent healthy lungs, while the wilted, decaying roses depict the devastating effects of untreated tuberculosis on the respiratory system.
This ad effectively conveys the message that early detection and prompt intervention can stop tuberculosis before it causes extensive lung damage.
This stark statistic emphasizes the urgency and collective responsibility to address tuberculosis and save millions of lives.
This professional campaign titled 'World Tuberculosis Day' was published in Nigeria in March, 2024. It was created for the brand: Medplus Pharmacy, by ad agency: DMTCAgency. This Design medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 2 months ago by Account Lead: Olamide Oshinaya of DMTCAgency.
Credits
Advertising Agency: DMTCAgency
Chief Growth Officer: Ankush Chawla
Chief Creative Officer: Triumph Johnson
Account Director: Olamide Oshinaya
Strategy & Account Manager: Akinyemi Akinnifesi
Account Executive: Ololade Oshinaya
Copywriter: Irewole Adebiyi
Copy Lead: Chinedu Igbudu
Art Director: Stanley Nkasiobi
Approving Client: Dami Odogiyon
