ADVERTISING

Gillette

World’s Biggest Shave

Agency: BBDO

Description

Watch the time-lapse video.
BBDO New York, on behalf of our client Gillette, is in the process of staging the world’s biggest shave on the world’s biggest stage – New York City. We have produced a painted billboard in the heart of SoHo that features Yankees star Derek Jeter. It is being repainted daily to reflect various stages of men’s grooming e.g., Jeter with rarely seen stubble, then with shave prep, and finally with his famously clean-shaven face. The three-day cycle began on Wednesday, February 16 and will be repeated through Sunday, March 6. It’s part of Gillette’s ongoing efforts to demonstrate the outstanding performance of Gillette’s grooming regimen (or as the copy says, “Everyday masterpiece”). The billboard itself requires ten gallons of paint, as Derek Jeter’s face is about 20 feet wide, and the two painters have more than 45 years’ experience between them painting billboards.

This professional campaign titled 'World’s Biggest Shave' was published in United States in February, 2011. It was created for the brand: Gillette, by ad agency: BBDO. This Outdoor medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 11 years ago.

Credits

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Creative Directors: Raj Kamble, Paul Vinod
Production Company: 24DP
Director / Editor: Adam Witten
Producer: Chelsea Tillet

Paladar Gastron...

ADVERTISING

iStock Essentials

Pair of wild antelope in Wyoming...

Artist: pamelasphotopoetry

iStock Signature

Retro Wyoming Travel Stamp

Artist: albertc111

iStock Signature

Gillette Fusion Shaving Gel

Artist: Juanmonino

iStock Essentials

Antelope in prarie scene in Gill...

Artist: Brittany Grant

iStock Essentials

Mens razor 3d render on white ba...

Artist: NosUA

iStock Signature

Gillette Wyoming US City Street Map

Artist: FrankRamspott

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.