Description
For World No Tobacco Day, the ad calls out how the tobacco and nicotine industry disguises harm with appealing flavors and flashy packaging.
The lollipop-shaped hookah pot illustrates the “sweet lie”, a product dressed up as harmless fun but carrying real danger. With millions of young people already exposed through trends and viral content, the message is clear: behind the sweetness is a trap.
It’s a reminder to stay alert and protect the next generation from being hooked too early.
This professional campaign titled 'World No Tobacco Day ' was published in Nigeria in May, 2025. It was created for the brand: Medplus Pharmacy, by ad agency: DMTCAgency. This Digital medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted 3 months ago by Account Lead: Olamide Oshinaya of DMTCAgency.
Credits
Advertising Agency: DMTCAgency
Chief Growth Officer: Ankush Chawla
Senior Account Manager: Akinyemi Akinnifesi
Account Manager: Ololade Oshinaya
Asst. Digital Account Manager: Naomi Olaoye
Copywriter: Irewole Adebiyi
Copy Lead: Chinedu Igbudu
Art Director: Stanley Nkasiobi
Approving Client: Dami Odogiyon
