World No Tobacco Day

This World No Tobacco Day ad highlights the urgent need to protect children from the harmful effects of tobacco. The powerful image shows a young child enveloped in smoke, representing the devastating impact of tobacco on the next generation. The message, "Don’t target the next generation. Let’s protect our children from the deadly influence of tobacco," resonates with the 2024 theme of "Protecting children from tobacco industry interference." The focus is on mobilizing global efforts to enforce stronger regulations against the tobacco industry's tactics. With 37 million youth aged 13–15 years using tobacco and e-cigarettes being more prevalent among children than adults worldwide, the ad emphasizes the industry's exploitative strategy of creating lifelong customers and calls for urgent action to protect young people from these dangerous influences.