Description
Cheers to all the parents of athletes competing in the Paris Olympics. Molson Canada sees your dedication and appreciate how you helped your offspring fulfill their Olympic dream. Early morning practices, driving to competitions and cheers from the stands does not go unnoticed.
Already a sponsor of Team Canada athletes, Molson will also ink deals with parents of Paris Games competitors.
They are: Tony and Fiona Di Stasio, parents of wrestler Justina Di Stasio; Joe and Rachelle Clay, parents of gymnast Zachary Clay; Travis and Susan Wog, parents of swimmer Kelsey Wog; Lynda South-Simoneau, mom to synchronized swimmer Jacqueline Simoneau; and Nancy Tan and Michael Yang, parents of badminton player Brian Yang.
The campaign takes place inside a dimly-lit arena as a voiceover talks about the sacrifices it takes to achieve greatness for one moment of glory. The first at the gym and the last to leave are getting their turn in the spotlight—mom and dad!
This professional campaign titled 'Sponsor the Parents Paris 2024' was published in Canada in July, 2024. It was created for the brand: Molson Canadian, by ad agency: Rethink. This Film and Integrated media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 2 months ago.
