Description
Hypertension affects an estimated 1.28 billion adults aged 30–79 worldwide, with two-thirds of these individuals living in low- and middle-income countries. Alarmingly, 46% of adults with hypertension are unaware of their condition, and only 42% receive proper diagnosis and treatment.
For World Hypertension Day, we created an impactful ad to raise awareness about the silent dangers of high blood pressure. The visual features a person stepping on a scale shaped like a human heart, conveying the message that "Your heart shouldn't bear a heavy weight." This imagery emphasizes the physical burden hypertension places on the heart.
Our campaign highlights the urgent need for increased awareness and proactive health measures to combat this widespread, yet often undetected, health issue.
This professional campaign titled 'World Hypertension Day' was published in Nigeria in May, 2024. It was created for the brand: Medplus Pharmacy, by ad agency: DMTCAgency. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted 9 months ago by Account Lead: Olamide Oshinaya of DMTCAgency.
Credits
Advertising Agency: DMTCAgency
Chief Growth Officer: Ankush Chawla
Strategy & Account Manager: Akinyemi Akinnifesi
Account Executive: Ololade Oshinaya
Copywriter: Irewole Adebiyi
Copy Lead: Chinedu Igbudu
Art Director: Stanley Nkasiobi
Approving Client: Dami Odogiyon
