Description
Hepatitis is one of those diseases that doesn’t always come with warning signs, yet it can lead to severe liver damage, cirrhosis, or even cancer. According to the WHO, over 300 million people around the world are living with viral hepatitis, many unaware of their status until it’s dangerously late.
This World Hepatitis Day ad draws attention to that silence. Instead of focusing on clinical statistics or symptoms, it humanizes the urgency through the powerful metaphor of a liver placed inside a red siren box, the kind you only break in emergencies. But the message here is clear: don’t wait until your body is crying for help before you act.
We're telling the story of prevention, urging people to get tested, seek information, and take responsibility for their liver health before it spirals out of control.
This professional campaign titled 'World Hepatitis Day ' was published in Nigeria in July, 2025. It was created for the brand: Medplus Pharmacy, by ad agency: DMTCAgency. This Digital medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted 3 months ago by Account Lead: Olamide Oshinaya of DMTCAgency.
Credits
Advertising Agency: DMTCAgency
Chief Growth Officer: Ankush Chawla
Senior Account Manager: Akinyemi Akinnifesi
Account Manager: Ololade Oshinaya
Asst. Digital Account Manager: Naomi Olaoye
Copywriter: Praise Onah
Copy Lead: Chinedu Igbudu
Art Director: Stanley Nkasiobi
Approving Client: Dami Odogiyon
