In commemoration of World EV Day, Yulu Bikes unveils a poignant and inspiring short film that masterfully captures the profound transformation brought about by electric vehicles (EVs) in the daily lives of ordinary people. This advertisement unfolds as a compelling series of personal narratives, vividly illustrating the profound impact of Yulu's EVs on individuals and the environment.
Throughout the ad, the potent synergy of heartfelt personal stories and captivating visuals vividly underscores the far-reaching influence of Yulu's EVs on people's lives. From the tangible benefits of improved air quality and significant financial savings to the promise of a greener, more sustainable future, these narratives weave a powerful tapestry of change driven by Yulu's commitment to environmental responsibility.
The message is crystal clear: Yulu is dedicated to spearheading the journey towards a more sustainable and ecologically responsible future. This emotionally charged advertisement is a heartfelt testament to the transformative power of EVs, and it effectively communicates Yulu's resolute commitment to leading the charge towards a greener and more sustainable world.
This professional campaign titled 'World EV Day' was published in India in September, 2023. It was created for the brand: Yulu, by ad agency: MAD About Digital. This Content, Digital, and Film media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 2 months ago.
Advertising Agency: MAD About Digital
Clients: Ankit Taparia & Neelanjan Roy
Creative Director: Ambili Thomas
Senior Copywriter: Keerthan K
Senior Account Manager: Naila
Account Supervisor: Gladwin Arooja
Account Executive: Andrea Solomon
Videographer: Sijo Joby
Video Editors: Kushal Soni, Sijo Joby & Shreyas AV
Graphic Designer: Nikhilesh Bhagyaraj
Cast: Sharvi Sharma, Govind Mishra & Andrea Solomon