World Day Against Child Labour

Even today when efforts are being made to banish child labour, millions of children still are employed for laborious tasks. By doing so, we not only endanger their lives, but also snatch away their childhood, the memories that they are supposed to cherish lifelong. On the occasion of World Against Child Labour day, we thought of an interesting way to highlight this.

With the help of AI and a strong message through copy, we showcased a child in a uniform at a construction site. The strong visual of a child, who's supposed to be in school is instead at work, sent out a powerful message in an impactful way that at the age of learning, children are used as a means of earning (by underprivileged families.)

The end message is to stop this act of social crime and ensure all children have the right to education, health and safe environment, irrespective of their backgrounds.