A high-powered projector was installed in a dark-colored delivery truck. It projected the following headline out of the side of the vehicle onto a wide variety of surfaces.
The vehicle was driven to the "hot spots" in downtown Hamburg. The product promise and its fulfillment could be simultaneously seen on glass facades, concrete posts and parked cars in this way.
This professional campaign titled 'Works on any surface' was published on July 01, 2007. This Ambient medium campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted about 16 years ago.
Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Gerrit Zinke, Jens Theil
Art Director: Philipp Kafkoulas
Copywriter: Stefan Förster
Account Management: Nils Wollny, Isabel Uhlig