Description
As the second season of Apple TV’s Severance gained significant popularity among TV enthusiasts in Bulgaria, sparking widespread discussion on social media and forums, Boulevard Bulgaria—one of the country’s most widely read digital outlets, known for its extensive cinema and TV coverage—planned an article. We seized the opportunity to integrate KitKat contextually by placing an ad within the article that recreated one of the series’ most talked-about visual elements—the distinctive desk arrangement in Lumen Industries’ office—reinforcing our brand slogan.
This professional campaign titled 'Work Is Not the Whole Story' was published in Bulgaria in March, 2025. It was created for the brand: KitKat, by ad agency: The Huts Group. This Print medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Advertising Agency: The Huts Group
Executive Creative Director: Tsanka Krusheva
Creative Director: Dragomir Donchev
Art Director: Boris Bratkov
Copywriter: Spas Nikolov
