How Do we take a Brand that Focus traditionally on brand ads and make the shift to showcase products without losing the simplicity and brand feel of their previous campaigns? Create QR codes from materials they use in their Furniture, crafted QR codes.
This professional campaign titled 'Wood, Leather, Stitched, Rattan' was published in South Africa in July, 2012. It was created for the brand: Weylandts Furniture, by ad agency: M&C Saatchi. This Print medium campaign is related to the House, Garden industry and contains 4 media assets. It was submitted over 10 years ago.
Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director / Copywriter: Gordon Ray
Art Director: Maximilian Pazak
Photographer: Dirk Pieters