Wrinkles are the marks of life. Every wrinkle has its own meaning: love, pain, hard work, suffering, sacrifice and so on. Before reaching retirement age, people get so many of these wrinkles. After years full of diligence and commitment, every retiree deserves all the things he denied himself all through the years. To that end, they are offered an advantageous loan that can make their wishes come true. We developed a poster for a loan campaign held by one of the biggest banks in Azerbaijan — Kapital Bank. Instead of giving a direct promo message, we wanted to touch their feelings. Now they can meet their needs with an affordable loan. Now it’s easy and fast. Just like they always wanted.
This professional campaign titled 'With Respect To Our Retired People' was published in Azerbaijan in May, 2018. It was created for the brand: Kapital Bank, by ad agency: Endorphin. This Print medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: Endorphin, Baku, Azerbaijan
Creative Director: Ersan Karataş
Project Manager: Fərhad Şabanov
Account Manager: Ülviyyə Bəşirova
Art Director: Adil İsayev
Copywriter: Ersan Karataş
Photographer: İsmayıl Rzayev