Description
For the Merdeka brand film for CGC, the story is narrated by a young girl, Farrah, who speaks about her father's sacrifices during a school essay competition themed “A Malaysian Hero.”
While many of her classmates write about famous figures, Farrah chooses her father, a humble restaurant owner. Through her narration, we witness his journey from operating a small stall to building a growing restaurant chain, with CGC supporting him along the way.
As his sacrifices, perseverance and dedication unfold, her classmates and teacher come to realise that everyday Malaysians like Farrah’s father are the unsung heroes driving the nation forward. The film reflects CGC’s commitment to empowering MSMEs and celebrating the resilience that powers Malaysia’s progress.
This professional campaign titled 'Wira Malaysia Ku' was published in Malaysia in August, 2025. It was created by ad agency: CD Advertising. This Content, Digital, and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted 33 minutes ago by Executive Creative Director: Car9 of CD Advertising.
Credits
Client: Credit Guarantee Corporation Malaysia Berhad (CGC)
Advertising Agency: CD Advertising (Malaysia)
Production Company: D&Ae x UnityFilms
Executive Creative Director: Car9 (D&Ae)
Creative Director: Leong, Arel
Art Directors: Car9, Leong, Arel, Zulf
Copywriter: Car9, Arel
Group General Manager: Sathia
Client Servicing: Pamela Kong
Producer: Jeremy Smith
Director: Mark Lee
Director of Photography (DOP): Saadiq
Production Team: UnityFilms
