Softweave Towels

Wipe The Stereotype - Voice, Wipe The Stereotype - Travel...

Agency: Pixel Fox Studios


For decades, the society has imposed stereotypes on women. Considering them as the 'weaker sex', objectifying them and constantly derogating their abilities. How often have we heard comments being passed when a woman drives on the road? Judgmental glances when she's a single mother raising a child? Scoffs when she climbs up the corporate ladder and doubts when she supports her entire family?
Picking up from this deep-seated subject, we, at Pixel Fox Studios, decided to create a simple and effective campaign with Softweave Towels for International Women's Day.
The basic purpose of a towel being wiping, we related it to #WipeTheStereotype. It's actually so simple to wipe away a shouldn't to should, a can't to can, but difficult to implement it. But here's a stepping stone.

This professional campaign titled 'Wipe The Stereotype - Voice, Wipe The Stereotype - Travel...' was published in India in March, 2019. It was created for the brand: Softweave Towels, by ad agency: Pixel Fox Studios. This Print medium campaign is related to the House, Garden industry and contains 6 media assets. It was submitted almost 5 years ago.


Advertising Agency: Pixel Fox Studios, Mumbai, India
Creative Directors: Amit Damani, Krutika Vernekar
Art Director/ Illustrator: Kamakshi Shirodkar, Pooja Awon
Copywriter: Anupama Ahir
Account Executive: Achaiah KP


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