SW Logo Formation and Exploration
Description
Building wealth is never the ultimate goal. It's the means. It's the doorway to freedom - freedom from the mundane, the ordinary. Freedom from the choices our heart doesn't make. That's the idea behind SPAN Wealth's new identity - wherein we transformed the edge of the letter 'W' to resemble the beak of a dove. Because the dove has been a longstanding symbol of peace and freedom, making it an inimitable part of our identity.
This professional campaign titled 'Wings of Wealth' was published in India in January, 2024. It was created for the brand: SPAN Wealth, by ad agency: Human Global. This Design medium campaign is related to the Finance industry and contains 7 media assets. It was submitted 6 months ago by Creative Head: Chirag Raheja of Human Global.
Credits
Creative Agency: Human Global, Mumbai
Creative Heads: Chirag Raheja, Imran Khan
Business Head: Umesh Mandve
Copywriter: Sumit Safale
Art Director: Tanmay Sonawane
On-site Execution: The Concept Co.
