Description
Misideal partnered with Boutiq Films on a hybrid production that combines live-action footage with AI-supported image generation to create a single, seamless picture.
Boutiq Films shot the live action, filming and photographing the actors in a white studio environment so they could be placed cleanly into abstract visual worlds. Misideal then led the AI production, developing the playful elements and complex camera movements, which made it possible to explore ideas that would have been impractical to capture on set. The Wingo logo is built into the imagery in different ways, so the brand becomes part of the visual narrative rather than something added on top.
Pairing real human performance with the flexibility of AI gave the campaign an approachable feel and a visual language of its own.
This professional campaign titled 'Wingo \ Padel' was published in Switzerland in October, 2026. It was created for the brand: Wingo, by ad agencies: Bold AG and Misideal. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 19 hours ago by Communications Lead and Executive Producer: Leticia Xavier of Misideal.
Credits
Advertising Agency: Bold AG, Bern, Switzerland
AI Production: Misideal, London, UK
Director: Marcello Costa
Executive Producer (Misideal): Guy Fuhrer
Live-action Production: Boutiq Films, Switzerland
Live-action Director: Mike Huber
Executive Producer (Boutiq): Chantal Gugger
AI Photographer: Laurids Jensen
