Description
Tbilvino wanted to share the story of Georgian winemaking. We decided to occupy the space unattained by any Georgian wine producer before - the image of the brand, that continues and represents the 8000-year Georgian winemaking tradition around the world.
We worked with historians, archaeologists, and experts to connect Georgian history with winemaking. We also designed a visual style to showcase Georgian culture and created a music piece to tie it all together.
The results were incredible. Our animation became a huge hit with 4.4 million views, 147,000 likes, and 31,000 shares, setting new records in the Georgian market.
This professional campaign titled 'Wine from Georgia' was published in Georgia in December, 2020. It was created for the brand: Tbilvino, by ad agency: Hans & Gruber. This Content, Design, and Digital media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 1 year ago by Hans & Gruber.
Credits
Agency: Hans & Gruber
Art Director and Illustrator: Giorgi Magradze Artman
Project Lead: Saba Javashvili
Creative Director: Giorgi Kvitatiani
Copywriter: Mariam Koghito Chargazia
Digital Strategist: Tio Zarnadze
Account manager: Maiko Gogiashvili
Historical accuracy: Dato Naskidashvili
Animation Studio: Animatory
Director: Natia Nikolashvili
Sound and Music: Postred
