For years, the beauty industry (especially in Indonesia) treated acne as something controversial, but there’s nothing controversial about acne. They’re only natural. However, a research conducted by Himalaya found that 77% of Indonesians have been bullied for their acne, or as we call it: acne shaming. We realized that acne is more than a skin problem, it leads to a mental health problem. So, we decided to be the first beauty brand who took a stand against acne shaming and created this song to send a message of solidarity to all acne fighters.
This professional campaign titled 'Win the Fight' was published in Indonesia in September, 2020. It was created for the brand: Himalaya Herbals, by ad agency: &friends. This Film medium campaign is related to the Beauty and Health industries and contains 1 media asset. It was submitted over 3 years ago by Creative Lead: Clarissa of &friends.
Advertising Agency: &friends